The Future of Advertising | Minneapolis College of Art and Design

The Future of Advertising

The marketing and advertising industry is grounded in the supremacy of ideas and is constantly adjusting to emerging communication platforms. This class examines those adjustments and emergence in depth to understand how effective ideas continue to come to life across digital and social media. We’ll explore and define how consumer, category, and platform insights matter. We’ll consider and develop strategic foundations that support ideas across multiple media. We’ll dive into the tools marketers and agencies use to power ideas today. Assignments throughout the semester will introduce students to exercises in developing content for existing and emerging digital platforms while exploring the relationship between humans, and existing and emerging technologies to create innovative campaigns. Marketing and advertising guest speakers will join the faculty in reviewing assignments and offering feedback on assignments.

Course Number
ADV 3040
Prerequisites
Introduction to Advertising or Copywriting
Credits
3