Image Faculty Title Adjunct Faculty Education MA (x2), Embry-Riddle Aeronautical University; BS, Embry-Riddle Aeronautical University Matthew Luken is a fervent user experience and service designer, digital strategist, and critical thinker. He excels at digital strategy, product management, process engineering, service design, user-centered interface design, and agile/lean UX. He currently works at U.S. Bank, which represents his 275th brand. Luken has worked in every vertical specializing in loyalty, finance, transportation, eCommerce, education, and automotive. He ran his own award-winning web firm for six years, while his firm's apprenticeship program graduated more than sixty-five students. Luken has taught web, UX, and design classes at the college level for over ten years.