Advertising for Retail Environments

The goal of this course is to give students an overview of the retail landscape and the opportunities that exist for artists and designers in this fast-paced, growing field. Students study traditional and nontraditional media, external media (broadcast, print, direct, and out-of-home) and internal media (store and fixture design, point-of-sale, and product development), promotion and event marketing, guerilla tactics, and new media. Presentation skills are stressed. Students work in teams to conceptualize a retail campaign.