This course incorporates research, ideation, and application within large-scale branding, publications, signage, mapping projects, and identity systems. Course descriptionStudents investigate conceptual possibilities utilizing research; knowledge of historical and contemporary perspectives; experimental strategies using hand tools and digital software; and personalized design methodologies. Identification of real-world challenges and typographic solutions are explored through professional experiences with external designers. The assignments challenge students to develop and apply visual sensibilities through original solutions. Projects are designed to advance the understanding of how typography can be used to articulate meaning as it relates to a variety of topics including typographic and language systems, identity, conceptual narratives, and sequential implementation. Students will have access to Adobe Creative Cloud software throughout the course. / This course is part of the Master of Arts in Graphic and Web Design and is a graduate level course. / Please note that this course does not qualify for the $25 alumni tuition rate.Open to students ages 18 and above. View complete policies including class cancellation policies, before completing your registration.Class meeting detailsThis course includes a weekly synchronous meeting using Google Meet every Wednesday from 7:00-8:30 p.m. CST. The course is project-based, with 2 to 3 deadlines per week. Asynchronous course activities may include readings, video demonstrations and tutorials, online discussions, projects, and critiques.PrerequisitesExperience using Adobe Creative Cloud software (Photoshop, InDesign, Illustrator).Required materialsHardwareA computer, tablet, or smartphone with internet access.TextbooksSee canvas.mcad.edu/books for a list of required textbooks.Class resourcesThis class uses Adobe Creative Cloud and Canvas, MCAD’s learning management system. Please see the link for more information.Class savingsRegister on or before January 19 and save $25.Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).Additional savings. Are you eligible?QuestionsContact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765. Register Title Non-credit Tuition $1,485.00 Tuition Type Non-credit TuitionThree Credit Tuition Not Yet Open for Registration Registration opens January 5. Date: Tue, Jan 20, 2026 - Tue, May 12, 2026 Time: 7:00–8:30 p.m. CT Day(s) of the week: Wednesday Ages: Open to student ages 18 and above. Term: Spring 2026 Instructor: Michelle Webster Location: Online SKU: GWD 6420 20 SP26 Prerequisites: Experience using Adobe Creative Cloud software (Photoshop, InDesign, Illustrator).