Storytelling with Marketing Analytics and Data Visualization (Online) | Minneapolis College of Art and Design

Storytelling with Marketing Analytics and Data Visualization (Online)

In an era of data overload, being able to tell a compelling visual story is what makes insights actionable. This course offers a step-by-step guide through the process of exploring data, spotting patterns, and creating visuals that effectively communicate their implications.

Course description

Learn to take raw data and transform it into informative and persuasive content that drives better decisions. Using visualization tools like Tableau, practice using charts, graphs, and dashboards to highlight key findings and learn how to design visuals to tell a story an audience can understand. This course is ideal for marketers, designers (UX/UI), managers, and anyone who presents data—no programming or technical background required.

Open to students ages 18 and above. Review complete policies, including class cancellation policies, before completing your registration.

Class meeting details

This online course will be synchronous, meaning students will meet weekly at the same time via Google Meet. Class meets on Mondays, 6:30–9:30 p.m. CT. Class meetings will include lecture, demonstrations, discussions, exercises, critiques, and time to ask questions and share resources.

Prerequisites

None

Required materials

Supplies

  • pen or pencil
  • notebook or sketchbook

Software
Tableau Public (free)

Hardware
A computer, tablet, or smartphone with internet access, a camera, and microphone for class meetings and to capture and upload work.

Class savings

Register on or before January 19 and save $25.
Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
Additional savings. Are you eligible?

Questions

Contact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765.

Register

Title
Non-credit Tuition
$139.50
Not Yet Open for Registration

Registration opens January 5.

  • Date:
    -
  • Time:
    6:30–9:30 p.m. CT
  • Day(s) of the week:
    Monday
  • Ages:
    Open to students ages 18 and above.
  • Term:
    Spring 2026
  • Instructor: Ricardo McCoy
  • Location:
    Online
  • SKU:
    CSDE 3715 20 SP26

Prerequisites:

None

Address

2501 Stevens Avenue
Minneapolis, MN 55404

Contact Us

612.874.3700
800.874.MCAD (6223)
Fax: 612.874.3701

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Land Acknowledgement

The Minneapolis College of Art and Design (MCAD) acknowledges it is located on traditional, ancestral, and contemporary lands of Indigenous people. This is the ancestral homeland of the Dakota and Ojibwe people, who were forcibly exiled from the land because of aggressive and persistent settler colonialism. We recognize that this place has a complex and layered history. As a community dedicated to creativity, MCAD is committed to ongoing efforts to support and advocate for American Indian Nations and peoples.


Nondiscrimination Policy

MCAD admits students of any race, color, creed, religion, ancestry, national origin, sex, sexual orientation, age, or marital status to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, gender expression, age, or marital status in the administration of its educational policies, scholarship and loan programs, and other school-administered programs.