Learn about the entrepreneurial studies major at MCAD.

Combine your interests in both business and art. Work on real projects with real clients.

The entrepreneurial studies major equips you to succeed in a constantly evolving economy through real-world, client-based projects that connect business, advertising, art, design, and sustainable development. This is MCAD's only major within the bachelor of science program.

As an Entrepreneurial Studies Major You Will:

  • Work with real clients on real projects
  • Build your technical and conceptual advertising skills
  • Hone your creative problem-solving skills
  • Gain experience in project management and the agency setting
  • Learn to clearly communicate ideas, both visually and verbally
  • Network with successful business professionals

MCAD is the region's only art and design college with an entrepreneurial studies program.

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Student Work

Alumni Spotlight

Bri Heu

Bri Heu ’15

“I'm a producer on the digital and social media marketing team at HBO, producing campaigns for different shows and digital entities like HBO.com. I love my job because I'm part of the creative process from start to finish. Another fun part of my job is getting a glimpse into the film/TV industry and supporting shows that I love!”

Faculty Spotlight

Arlene Birt

Arlene Birt, Associate Professor

Birt is an infodesigner, visual storyteller, public artist, and educator who runs Background Stories, an infodesign consultancy that translates complex ideas, systems, and metrics into clear visuals to help people understand sustainability.

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