Mobile Marketing Strategies | Minneapolis College of Art and Design

Mobile Marketing Strategies

In this course students will be introduced to developing marketing strategies for the mobile space. The course will start by exploring how people interact with their mobile devices and the evolving uses of mobile technology. Students will learn how to harness the marketing power of mobile apps, social media, in-app advertising, viral advertising, and more to connect with their target markets.

Course Number
IDM 6860
Prerequisites
Digital Marketing 2: Research and Analytics, Mobile Design
Credits
3

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2501 Stevens Avenue
Minneapolis, MN 55404

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612.874.3700
800.874.MCAD (6223)
Fax: 612.874.3701

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Land Acknowledgement

The Minneapolis College of Art and Design (MCAD) acknowledges it is located on traditional, ancestral, and contemporary lands of Indigenous people. This is the ancestral homeland of the Dakota and Ojibwe people, who were forcibly exiled from the land because of aggressive and persistent settler colonialism. We recognize that this place has a complex and layered history. As a community dedicated to creativity, MCAD is committed to ongoing efforts to support and advocate for American Indian Nations and peoples.


Nondiscrimination Policy

MCAD admits students of any race, color, creed, religion, ancestry, national origin, sex, sexual orientation, age, or marital status to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, gender expression, age, or marital status in the administration of its educational policies, scholarship and loan programs, and other school-administered programs.