Undergraduate Minors Missions and Outcomes | Minneapolis College of Art and Design

Undergraduate Minors Missions and Outcomes

Advertising Minor

The advertising minor, offered through MCAD's Arts Entrepreneurship Department, combines the study of the methods of visual and written communication with an understanding of historical and contemporary practices used in the advertising and marketing industry.

  • Identify the history and the ongoing evolution of theories found in the advertising and marketing sector 
  • Demonstrate significant knowledge in the appropriate use of the methods of research, analysis, and reporting that informs creative deliverables 
  • Develop an ability to synthesize research to form complex ideas into new, meaningful, and impactful creative ideas through visual and/or verbal messages to affect change 
  • Apply collaborative workstyles in developing creative solutions individually, in teams, and with clients while maintaining given constraints of time, money, and/or resources 
  • Cultivate presentation skills to deliver creative ideas and deliverables to a variety of audiences

Art History Minor

MCAD's art history minor expands student knowledge of the research and methods used in the discipline of Art History. The minor combines object-based analysis with exploration of historical and contemporary artistic practices. Students who complete the minor gain visual interpretation skills that are transferable to a wide variety of creative and scholarly practices.

  • Perform object-based analysis grounded in art historical theory
  • Describe significant historical and contemporary artistic practices in context
  • Differentiate and apply art historical theory
  • Engage in original art historical research

Creative Writing Minor

MCAD’s creative writing minor allows students to focus on the specific writing skills and practices they will need to begin a career that incorporates a significant writing component. There is demand for good writers in every field and skills in this area will serve students well no matter what they choose to do. Within the minor students may choose to emphasize nonfiction writing, creative writing, or business writing, but each path develops skills that will support students’ artistic practice or entrepreneurial ventures by making their writing clear, coherent, concise, and informative.

  • Students will understand, analyze, and effectively use the conventions of the English language
  • Students will refine and be able to describe their writing process and learn the benefits of routinely engaging in revision
  • Students will be able to differentiate and appropriately apply a variety of styles and voices
  • Students will produce professional-quality writing in one or more styles and/or genres

Engaged and Public Art Minor

The engaged and public arts minor combines the power of the Liberal Arts and the Studio to provide an opportunity for students to effectively and ethically bring the imagination, craft, and skill of an art and design practice into public spaces and communities. Students are exposed to techniques and theories of arts engagement, interventionist strategies, and collaborative practices that can support a variety of work from the ephemeral and the situational, to image/object-based public or socially engaged art. Students will learn to broaden their cultural knowledge, determine their unique value as public/community art makers, create meaning, and tap into the power of community through research, fieldwork, and direct experiences within the public sphere.

  • Develop as individual art makers as well as collaborators through direct experiences with the public and within communities
  • Learn to apply the best practices and theories of social practice, community arts, interventionist art, and civic engagement
  • Conduct research, fieldwork, and scholarship to create individual and community-based content and implement community arts and public art projects
  • Become informed about the critical dialogues in social/public/community practice fields
  • Gain awareness of community

Entrepreneurship Minor

The entrepreneurship minor is the study of essential business practices used in the creative sector by professional artists and designers. The goal of the entrepreneurship minor is to provide art and design students with a working knowledge of the theories, methods, language, and tools of business as applied in the creative sector. Students explore how business is applied by creatives working as freelancers, solopreneurs, running small businesses, or in large corporations.

  • Identify the economic impacts of artists, designers, and others working in the creative sector
  • Apply essential business concepts commonly used by creatives
  • Use project management practices in a variety of settings and projects
  • Become comfortable working creatively and collaboratively with teams, and with clients from diverse cultures and backgrounds

Teaching Artist Minor

The MCAD teaching artist minor provides students with the opportunity to develop meaningful connections between their studio art/design practice and teaching artist work in K–12 schools and community settings. The hands-on coursework engages students in reflective teaching practices, research and application of historical and contemporary learning theory, best practices in an arts learning, development of a teaching artist portfolio and participation as a teaching artist in the community supported by mentors. Students who earn a Teaching Artist Minor are prepared to work as teaching artists in various school and community arts settings, after-school programs, museum education, nonprofit arts organizations, and special populations.

  • Research, analyze, and apply the history and philosophy of the teaching artist
  • Develop and apply basic teaching skills in the arts
  • Create, prepare, implement, and assess visual arts lessons
  • Use reflective protocols to assess and evaluate teaching and learning
  • Access information from arts organizations offering teaching artists residencies and teaching opportunities
  • Collaborate with mentors in design and implementation of arts and arts-infused teaching
  • Prepare teaching artist application portfolio; teaching artist resume, artist statement, teaching philosophy, cover letter, artist and student images and a teaching artist online presence