Understanding Digital Analytics (Online) | Minneapolis College of Art and Design

Understanding Digital Analytics (Online)

Key to a successful digital marketing campaign is being able to understand how advertising or other online content is performing.

Course Description

This requires understanding how to “get behind the numbers”. During this course students are introduced to digital analytics for tracking, monitoring, and evaluating digital (online) behavior. Learn how to apply analytics tools to determine KPIs (Key Performance Indicators), identify and respond to trends, and create “actionable” reports to determine effectiveness. This knowledge helps professionals make appropriate recommendations and data-driven decisions to improve and optimize online (digital) activities. Upon completion of this course, students are able to understand various analytics tools such as Google Analytics and be able to secure a ‘Google Analytics for Beginners” certification.

Open to students ages 18 and above. Review complete policies, including class cancellation policies, before completing your registration.

Class meeting details

This online class is synchronous. Students will meet online using Google Meet for lectures, demonstrations, class discussions, exercises, time to ask questions and share resources, and work time. The instructor will have virtual office hours to answer questions and provide individualized feedback and guidance.

Prerequisites

None

Required materials

Supplies

  • pen or pencil
  • notebook or sketchbook

Hardware
A computer, tablet, or smartphone with internet access, a camera, and microphone for class meetings and to capture and upload work.

Class resources

This class uses Canvas, MCAD’s learning management system. Please see the link for more information.

Class savings

Register on or before August 11 and save $25.
Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
Additional savings. Are you eligible?

Questions

Contact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765.

Register

Title
Non-credit Tuition
$139.50
Not Yet Open for Registration

Registration opens July 28.

  • Date:
    -
  • Time:
    6:30-9:30 p.m. CST
  • Day(s) of the week:
    Wednesday
  • Ages:
    Open to students ages 18 and above.
  • Term:
    Fall 2025
  • Instructor: Ricardo McCoy
  • Location:
    Online
  • SKU:
    CSDE 3705 20 FA25

Prerequisites:

None

Address

2501 Stevens Avenue
Minneapolis, MN 55404

Contact Us

612.874.3700
800.874.MCAD (6223)
Fax: 612.874.3701

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Land Acknowledgement

The Minneapolis College of Art and Design (MCAD) acknowledges it is located on traditional, ancestral, and contemporary lands of Indigenous people. This is the ancestral homeland of the Dakota and Ojibwe people, who were forcibly exiled from the land because of aggressive and persistent settler colonialism. We recognize that this place has a complex and layered history. As a community dedicated to creativity, MCAD is committed to ongoing efforts to support and advocate for American Indian Nations and peoples.


Nondiscrimination Policy

MCAD admits students of any race, color, creed, religion, ancestry, national origin, sex, sexual orientation, age, or marital status to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, gender expression, age, or marital status in the administration of its educational policies, scholarship and loan programs, and other school-administered programs.