Understanding Digital Analytics (online) | Minneapolis College of Art and Design

Understanding Digital Analytics (online)

Key to a successful digital marketing campaign is being able to understand how advertising or other online content is performing. This requires understanding how to “get behind the numbers”.

During this course students are introduced to digital analytics for tracking, monitoring, and evaluating digital (online) behavior. Learn how to apply analytics tools to determine KPIs (Key Performance Indicators), identify and respond to trends, and create “actionable” reports to determine effectiveness. This knowledge helps professionals make appropriate recommendations and data-driven decisions to improve and optimize online (digital) activities. Upon completion of this course, students are able to understand various analytics tools such as Google Analytics and be able to secure a ‘Google Analytics for Beginners” certification.

Open to students ages 18 and above. Review complete policies, including class cancellation policies, before completing your registration.

Class meeting details

This online class is synchronous, meaning students will meet together online. Class meetings are conducted via Google Meet and include lectures, class discussions, exercises, time to ask questions and get instructor feedback. The Instructor will schedule office hours after class meetings throughout the course.

Required materials

Pen or pencil; notebook or sketchbook. Supplies will be discussed at the first class meeting.

A computer, tablet, or smartphone with internet access, a camera, and microphone for class meetings and to capture and upload work.

Class resources
This class uses Canvas, MCAD’s learning management system. Please see the link for more information.

Class Savings

Register on or before May 13 and save $25.
Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
Additional savings. Are you eligible?


Contact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765.


Non-credit Tuition
Student Birthdate
  • Date:
  • Time:
    6:30–9:30 p.m. CST
  • Day(s) of the week:
  • Ages:
    Open to students ages 18 and above.
  • Term:
    Summer 24
  • Instructor: Ricardo McCoy
  • Location:
  • SKU:
    CSDE 3705 20 SU24