Introduction to SEO (Search Engine Optimization) (online)

Search Engine Optimization (SEO) is the process of utilizing strategies to ensure that a website or other online content appears as high as possible in online search results. This course focuses on “real world” examples of search engine optimization strategies. These include concepts such as creating keyword strategies, competitive analysis, website architecture, content development, and social media strategy.

Open to students ages 18 and above. Review complete policies, including class cancellation policies, before completing your registration.

Class meeting details

This online class is synchronous, meaning students will meet together online. Class meetings are conducted via Google Meet and include lectures, class discussions, and time to ask questions and get instructor feedback. The instructor will schedule office hours after class meetings throughout the course.

Required materials

Supplies
Pen or pencil, notebook or sketchbook. Supplies will be discussed at the first class meeting.

Hardware
A computer, tablet, or smartphone with internet access, a camera, and a microphone for class meetings and to capture and upload work.

Class resources
This class uses Canvas, MCAD’s learning management system. Please see link for more information.

Class Savings

Register on or before May 13 and save $25.
Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
Additional savings. Are you eligible?

Questions

Contact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765.