Inside an Internship: Anasofia

MCAD student Anasofia Gomez reflects on her internship at fashion powerhouse BCBGMAXAZRIA, a brand that represents the dynamic lifestyle of the modern woman.

As an intern at the company’s headquarters in Los Angeles, Anasofia was given the opportunity to work firsthand on projects for the runway. She was a perfect fit for their team—BCBG loved her so much they even named her a "Super Intern"!

What did you major in and why?

Entrepreneurial studies. I loved that we got to explore and learn everything from project managing to marketing, but we could also focus on our interests and passions. You make what you want of the program.

What was the internship program like?

It was amazing. We had intern workshops about self-branding, our resumes, and interviews. I was also assigned a mentor who guided me through the whole internship. Everyone was willing to answer any questions, work- or career-related. They did an amazing job at making sure I got the best of my time at BCBGMAXAZRIA.

What was the day-to-day schedule like?

I was in the marketing department of BCBGeneration and each day was really different. Some days I would help plan events and go to meetings with the creative director; other days I was researching what other brands were doing and making a competitive analysis. No day was the same.

Why did you apply for the internship?

Because I wanted to get into the fashion industry and I love BCBG as a brand.

Did you run into any challenges?

I think the biggest challenge was that it was an unpaid internship and living in Los Angeles is not cheap, but I worked at the BCBGMAXAZRIA retail store on my days off from the internship and managed a yoga studio's social media to pay for expenses.

What did you get out of the program? Was it worth it?

It was definitely worth it and I wish I could do it all over again. I learned so much about the fashion industry. I worked with amazing people and even made really great friends. It was definitely a huge personal and career growing experience.

What have been some of the highlights of your MCAD experience?

The internships I had. I know I wouldn’t have gotten them if MCAD hadn’t pushed me to do them. From my internship at BCBGMAXAZRIA, I went to New York Fashion Week in September as a temporary worker, and that was a dream come true. I think clothing and style are powerful ways of self-expression.

In my Aesthetics of Sustainability class, I worked on a client project with Indigenia, a nonprofit organization started by an MCAD alum that preserves indigenous cultures in Mexico. After that, I interned with them for a year. That was an amazing opportunity because I’m of Mexican heritage. When I applied to MCAD, my portfolio was inspired by the Mexican indigenous culture I helped with during this class, so I was so excited to give back to the people who got me admitted to MCAD. Coming to MCAD in Minneapolis, from Texas, I never thought I would get an opportunity like that.

How did MCAD scholarship support affect your decision to come here/your career trajectory?

Without scholarships, I don’t think I would have lived all my dreams. It’s the reason I came to MCAD. I applied to ten or eleven schools and I was looking for the school that would give me the most financial aid, and MCAD gave me the most. I was able to focus my time on schoolwork and not a full-time job. It was really encouraging because people were investing in me, and I felt responsible for making it worth their money and time.