Color Marketing and Forecasting (online) | Minneapolis College of Art and Design

Color Marketing and Forecasting (online)

Color is one of the most powerful selling tools available to the designer and marketing professional.

Choosing the right color for a product, website, or brand identity program might at first seem like a frivolous concern, but research has shown that the reaction to color is emotionally based, and it has a direct impact on consumer choice. It is important to know from a commercial aspect the way color can spell success or failure for a package, poster, logo, display, or digital or retail store environment. This course is designed to expose students to the realm of color marketing. Students gain a basic understanding of color strategies used in brand identity and product design. Successive classes culminate with students creating their own color forecast study and collage based upon findings and ideas taught in class. Weekly topics include: the personality and language of color, the role of demographics in defining cultural color preferences, color in branding and corporate identity, packaging, product and website design, retail color, and future trends and influences. Students will have access to Adobe Creative Cloud software throughout the course.

Open to students ages 18 and above. View complete policies.

Class meeting details

This online course is asynchronous, meaning that there are no set class meeting times. Instead, the course is project-based, with 2 to 3 deadlines per week, and students can choose a time and place that works best for them to complete the work. Course activities may include readings; video demonstrations and tutorials; online discussions; projects; and critiques.

Prerequisites 

Experience with design software is helpful but not required. (If not comfortable with design software such as Adobe Illustrator, please be prepared to draw out ideas in other ways, such as with pencil on paper.)

Required materials

Software

Adobe Creative Cloud (provided by MCAD).

Hardware

Flatbed scanner or a digital camera properly configured to work with your computer. A computer capable of running Adobe Creative Cloud software, with internet access, a camera, and microphone.

Textbook

See canvas.mcad.edu/books for a list of required textbooks.

Registration deadline

August 25

If the minimum enrollment is not met by the deadline above, the class will be canceled on this date. Registration will remain open after this date if the minimum enrollment has been met.

Class savings

Register on or before May 10 and save $25.

Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).

Additional savings. Are you eligible?

Questions

Contact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765.

Register

Title
Non-credit Tuition
$1,260.00
Student Birthdate
  • Date:
    -
  • Time:
    Asynchronous
  • Day(s) of the week:
  • Ages:
    Open to students ages 18 and above.
  • Term:
    Fall 2022
  • Instructor: Liz Pangerl
  • Location:
    Online
  • SKU:
    ES 1160 20 FA22

Prerequisites:

Experience with design software is helpful but not required. (If not comfortable with design software such as Adobe Illustrator, please be prepared to draw out ideas in other ways, such as with pencil on paper.)