• Bachelor of Fine Arts
• Bachelor of Science
• Specializations
• Sample Projects
• Master of Fine Arts
• Faculty

• Branding, Marketing, and Public Relations
• Web and Magazine Communications
• Video Games and Virtual Experiences

Entrepreneurship and

Project Management

LS 3301 Account Planning (3 cr.)
How do you make the target audience or the consumer your partner and ally? What steps and skills are needed to really listen and learn during your process of development and production as you create an effective project? This course will study the methods of account planning to understand the strategic thinking and research that motivates and inspires effective marketing, design, and advertising.

LS/HS 3300 Advertising Account Management (3 cr.)
This course examines the issues of managing an advertising account through the perspective of both the agency and the client. Good understanding, communication and management are essential in creating successful working relationships between them. This relationship is important in maintaining a creative atmosphere and defining the level of success a project can achieve. You will also learn the skills and techniques to effectively present and pitch your creative brief to your agency team or client.

VS 3415 Audience Analysis for Design Professionals (3 cr.)
Effective management of design projects does not happen in a vacuum, nor from an ivory tower. This course is designed to delve deeply into the issues associated with three key audiences that managers of design must address: their clients, their customers, and the design field. Students will gain theoretical and practical instruction in analyzing, profiling, and addressing issues from the perspective of all three audiences. A thoughtful investigation of the differences and commonalities of these audiences—and their effect on one another—will help participants learn how to manage and produce great design.

LS/HS 3852 Creating and Running a Business (3 cr.)
This course covers the nuts and bolts of starting and managing a business from crafting a business concept, to analyzing market demand, to developing a marketing strategy, to establishing a legal entity as well as key elements of financing, budgeting, operating and growing a business. In a workshop setting, it will examine various types of arts-related and design businesses and the range of issues associated with each as well as key aspects of free-lancing, building a business firm and growing a business operation. Students will learn through case studies and hands-on projects, all the elements of a successful business enterprise. Prerequisite: Junior or Senior standing

VS 3425 Magazine Publishing (3 cr.)
Magazines serve as a microcosmic example to study how creative professions fit within a changing media landscape—even in this digital era. This course will study the vibrant history, business structures, and processes of magazine publishing with a special emphasis on art direction and creative direction—how and why the visual design of magazines intersects with the business of publishing and why is it so important to understand. In this course, students will invent a hypothetical magazine title and create a portfolio-quality media kit that represents their magazine. Course instruction will consist of lectures and discussion, assigned readings, in-class and outside-of-class project work, guest speakers, and formal presentations.