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Verena Gerlach was born in Berlin and studied Visual Communication at Kunsthochschule Berlin Weissensee. Shortly after finishing art school in 1998, she founded her own studio (fraugerlach) specializing in graphic design, type design, and typography. She has also art directed several video shorts and provided typographic expertise to internationally recognized contemporary artists. Gerlach was a lecturer in type design and typography at the design akademie berlin from 2003-2009. Currently, her studio efforts focus on book and type design. Says Gerlach, "You have to choose whether you take black or white, you can't work with grey. It's yes or no, you have to make clear decisions in your design."