Events

 

 

David Armano

Introducing the fourth of five speakers in the MCAD+MIMA Speaker Series: Conversations About the Future of Advertising (CATFOA), an ongoing, always-in-beta speaker series co-sponsored by the Minneapolis College of Art and Design (MCAD) and the Minnesota Interactive Marketing Association (MIMA).

Conversation #4: User-Centric Everything, David Armano, senior partner at Dachis Corporation and blogger at Logic+Emotion

User Experience ("UX") is an increasingly important component of anything digital, anything marketing. It's as much about technology as it is psychology; developing both strategy and creative that acknowledges the increasingly empowered consumer. David Armano's blog continues to demonstrate his wealth of insights in this field. He'll focus that perspective on advertising as utility, advertising as media and consumer empowered advertising.

Please visit Fine Line Music Cafe for directions.

About the MCAD+MIMA Speaker Series:

Developed and hosted by Tim Brunelle (principal, Hello Viking) in conjunction with his MCAD course "The Future of Advertising", this discussion series is presented by MCAD and the Minnesota Interactive Marketing Association (MIMA) and seeks to improve the quality of interactive marketing and advertising developed in the Twin Cities through enlightening presentations and their resulting conversations. Think "Inside the Actors Studio," with Tim in the role of James Lipton. Don't miss this opportunity to join the conversation! Find out more at catfoa.blogspot.com.

This event is free and open to the public. Registration is not required, but space is limited. Guests must be 18 years or older to be admitted.

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